Overview
With so much competition in today’s global economy, providing exceptional customer service is no longer an added benefit; it is a necessity. Customers who are not satisfied with the way they are treated can easily take their business elsewhere. Whether your business is a multimillion-dollar enterprise or a one-person operation, customers pay attention to how they are treated. They are buying more than your product. Consumers will often pay more, drive farther, and inconvenience themselves to do business with a company that appreciates them. Providing exceptional service will build the bond that keeps customers coming back time and time again. Customers may first come into your business because of your product, but they will decide to come again based on how well they are treated. If they are not treated properly, they will go elsewhere.
The most important benefit of customer service training is increased productivity, efficiency, and effectiveness. It is cheaper and faster to do the job right the first time. Satisfying an unhappy customer costs, a lot more, both in dollars and cents, than satisfying a customer on the first try.