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X-WR-CALNAME:NAST Training & Consultancy Sdn. Bhd.
X-ORIGINAL-URL:https://nastglobal.com
X-WR-CALDESC:Events for NAST Training & Consultancy Sdn. Bhd.
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DTSTART;TZID=Asia/Shanghai:20250625T090000
DTEND;TZID=Asia/Shanghai:20250627T170000
DTSTAMP:20260620T214359
CREATED:20250111T162115Z
LAST-MODIFIED:20250111T162115Z
UID:8618-1750842000-1751043600@nastglobal.com
SUMMARY:Social Media Marketing Masterclass- Grow Your Online Presence
DESCRIPTION:Course Overview \nThis 3-day intensive masterclass is designed to provide participants with practical skills and strategies to build\, optimize\, and grow their online presence through social media marketing. \nParticipants will learn how to create engaging content\, develop targeted ad campaigns\, analyze performance metrics\, and leverage key platforms like Facebook\, Instagram\, LinkedIn\, TikTok\, Twitter (X)\, and YouTube. \nThe course combines hands-on activities\, case studies\, and a mini-project to help participants apply concepts in real-world scenarios. \nCourse Objectives \nBy the end of this course\, participants will: \n\nUnderstand the fundamentals of social media marketing and its business impact.\nDevelop a social media strategy aligned with business goals.\nCreate engaging content for different platforms and audiences.\nSet up and optimize paid ad campaigns across major social channels.\nTrack and measure key performance metrics (KPIs) using analytics tools.\nApply growth hacking techniques to scale social media presence.\nManage social media crises and build a positive brand image.\n\nLearning Outcomes \nParticipants will: \n\nPractical Skills\n\nMaster platforms like Facebook\, Instagram\, LinkedIn\, TikTok\, and YouTube.\nDesign ads and campaigns using tools like Meta Ads Manager and Google Ads.\nUse analytics tools to measure ROI (Return on Investment).\n\n\nContent Creation & Strategy\n\nCreate visually appealing posts\, stories\, reels\, and video ads.\nDevelop a content calendar and scheduling strategies.\n\n\nData-Driven Decisions\n\nAnalyze audience behavior and engagement metrics.\nAdjust campaigns based on performance data for maximum impact.\n\n\n\nTarget Participants \n\nEntrepreneurs and Small Business Owners looking to grow online sales.\nMarketing Professionals seeking to improve their social media skills.\nContent Creators\, Influencers\, and Freelancers who want to boost engagement.\nStudents and Graduates preparing for roles in digital marketing.\nNonprofits and NGOs wanting to increase awareness and visibility.\n\nPrerequisites: Basic knowledge of social media platforms is helpful but not required. \nCourse Duration \n\n3 Days (Full-Time)\nDaily Schedule: 9:00 AM – 5:00 PM (8 hours/day)\n\nTraining Methodology \n\nInteractive Lectures – Theoretical concepts and frameworks.\nHands-On Labs – Create campaigns and practice content creation.\nGroup Activities – Brainstorming and collaboration exercises.\nMini-Project – Build and present a complete social media strategy.\nFeedback & Reviews – Instructor and peer reviews for improvement.\n\n  \n3-Day Course Outline \nDay 1: Social Media Fundamentals and Content Creation \nSession 1: Social Media Marketing Basics \n\nThe Evolution of Social Media.\nOverview of Platforms (Facebook\, Instagram\, TikTok\, LinkedIn\, Twitter\, YouTube).\nKey Trends in 2024 – Influencer Marketing\, Short-Form Videos\, and Stories.\n\nSession 2: Building a Social Media Strategy \n\nSetting Goals (Awareness\, Engagement\, Conversions).\nUnderstanding Target Audiences – Buyer Personas.\nCompetitor Analysis and Market Research Tools.\n\nSession 3: Content Creation Techniques \n\nTypes of Content: Videos\, Graphics\, Stories\, Reels\, and Live Streams.\nTools for Content Creation: Canva\, CapCut\, Adobe Spark\, ChatGPT.\nStorytelling and Visual Branding Strategies.\n\nLab Activity: \n\nDevelop and post a sample Instagram or TikTok Reel using a template.\n\nDay 2: Paid Ads\, Growth Hacking\, and Analytics \nSession 4: Paid Social Media Advertising \n\nIntroduction to Paid Ads (PPC\, CPM\, CPC).\nPlatforms: Facebook Ads Manager\, Instagram Ads\, LinkedIn Ads\, YouTube Ads.\nAd Targeting: Demographics\, Interests\, Lookalike Audiences.\n\nSession 5: Campaign Design and Optimization \n\nWriting Ad Copy and Designing Creatives.\nSetting Budgets and Bidding Strategies.\nSplit Testing (A/B Testing) for Performance Optimization.\n\nSession 6: Analytics and ROI Measurement \n\nKey Metrics: Engagement\, Reach\, Click-Through Rate (CTR)\, Conversions.\nTools: Google Analytics\, Meta Insights\, Hootsuite\, Buffer.\nAnalyzing Reports and Improving Strategies.\n\nLab Activity: \n\nSet up a Facebook/Instagram Ad Campaign and track performance metrics.\n\nDay 3: Advanced Techniques and Final Project \nSession 7: Influencer Marketing and Community Building \n\nCollaborating with Influencers and Brand Ambassadors.\nBuilding Online Communities and Managing Engagement.\nCrisis Management – Handling Negative Feedback.\n\nSession 8: Automation and Growth Hacking \n\nTools for Scheduling and Automation: Hootsuite\, Later\, Buffer.\nGrowth Hacks: Viral Challenges\, Hashtag Strategies\, and Giveaways.\nLeveraging AI Tools for Content Ideas and Chatbots for Engagement.\n\nSession 9: Capstone Project – Strategy Development \n\nCreate a social media marketing plan for a real or hypothetical brand.\nPresent strategies including content\, ad campaigns\, and performance metrics.\nReceive peer and instructor feedback.\n\n 
URL:https://nastglobal.com/event/social-media-marketing-masterclass-grow-your-online-presence/
LOCATION:NAST Training & Consultancy Sdn. Bhd.\, B-5-8 Plaza Mont Kiara\, Mont Kiara\, Kuala Lumpur\, 50480\, Malaysia
ORGANIZER;CN="NAST%20Training%20And%20Consultancy":MAILTO:info@nastglobal.com
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