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X-WR-CALNAME:NAST Training & Consultancy Sdn. Bhd.
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DTSTART;TZID=Asia/Shanghai:20250827T090000
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DTSTAMP:20260626T012752
CREATED:20250111T163546Z
LAST-MODIFIED:20250111T163546Z
UID:8633-1756285200-1756400400@nastglobal.com
SUMMARY:E-Commerce Strategies
DESCRIPTION:E-Commerce Strategies \nOverview \nThis course will take participants through the entire process of setting up an e-commerce site. Starting from why e-commerce is important and looking at different ecommerce solutions as we learn how to optimize on the ecommerce platforms; delegates will be able to consider how they wish to expand their businesses onto e-commerce. It will also touch on some of the new developments in ecommerce. \nThis course will provide you with a strong understanding of the different facets that are required in developing an e-commerce business. By focusing on basics and then building up to the cutting-edge solutions\, participants will be able to decide where on the spectrum they lie and how they wish to tackle this important channel. The program will look at data analysis to help develop a better e-commerce decision making. \n  \nCourse Objective \nTo understand the concept of an e-commerce store and learn the skills needed to setup one. \nLearning outcomes \nUpon completion\, participants would be able to: \n\nUnderstand the different components that are required to start and run an e-commerce business\nEvaluate your current e-commerce capabilities and platform\nMeasure and optimize your e-commerce business\nAppreciate the different forces that consumers consider when making an online purchase and how you need to optimize on those channels\nLearn how to manage multiple promotions and cross-selling opportunities to different customer segments to maximize on your sales potential\nYou will be able to set up an e-commerce store including store design\, products and payment setup.\n\n  \n  \nCourse Outline \n  \nSection 1: Introduction to e-commerce \n– Module 1: What is e-Commerce?\n– Module 2: WordPress.org Overview\nYou will learn the key concepts behind e-Commerce & online business \n  \nSection 2: Web Fundamentals \n– Module 3: Setting Up Your Domain Name and Hosting\n– Module 4: Installing WordPress\n– Module 5: WordPress Dashboard\n– Module 6: Creating the Foundation of Your Website\nYou will learn how to set up your domain name and web hosting \n  \nSection 3: Theme Set Up \n-Module 7: Setting Up WooCommerce Theme\nYou will learn how to customize your e-Commerce Theme \n  \nSection 4: WooCommerce Set Up \n– Module 8: Install WooCommerce\n– Module 9: Setup Your Online Store Structure\n– Module 10: General Store Settings\n– Module 11: Setup Shop & Policy Pages\nYou will learn the most customizable e-Commerce platform for building your online business \n  \n  \n  \nSection 5: WooCommerce Set Up \n– Module 12: Shipping Methods\n– Module 13: Payment Gateway (Paypal)\n– Module 14: Payment Gateway (Direct Bank Transfer)\n– Module 15: Payment Gateway (iPay 88)\nYou will set up your product shipping attributes and charge customers for the different shipping costs of each of our products \n  \nSection 6 : Product Insertion \n– Module 16: Simple Products\n– Module 17: Variable Products\n– Module 18: Grouped Products\nYou will set up your product shipping attributes and charge customers for the different shipping costs of each of our products \nSection 7: Product Marketing \n– Module 19 : Basic SEO for e-Commerce\nYou will learn how to implement basic SEO technique\, rank on Google 1st page so that users will be able to find you online and increase your online sales \nSection 8: Advanced Web Design \n– Module 20: Customizing Your Theme\n– Module 21: About Us Page\n– Module 22: Contact Us Page\nYou will learn how to customize your website so that it stands out from the other website! \nSection 9: Fulfilling Order \n– Module 23: Tracking Order\nYou will learn how to track your orders and there is where the money is! \n 
URL:https://nastglobal.com/event/e-commerce-strategies/
LOCATION:NAST Training & Consultancy Sdn. Bhd.\, B-5-8 Plaza Mont Kiara\, Mont Kiara\, Kuala Lumpur\, 50480\, Malaysia
ORGANIZER;CN="NAST%20Training%20And%20Consultancy":MAILTO:info@nastglobal.com
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