E-Commerce Strategies
August 27 @ 9:00 am - August 28 @ 5:00 pm
E-Commerce Strategies
Overview
This course will take participants through the entire process of setting up an e-commerce site. Starting from why e-commerce is important and looking at different ecommerce solutions as we learn how to optimize on the ecommerce platforms; delegates will be able to consider how they wish to expand their businesses onto e-commerce. It will also touch on some of the new developments in ecommerce.
This course will provide you with a strong understanding of the different facets that are required in developing an e-commerce business. By focusing on basics and then building up to the cutting-edge solutions, participants will be able to decide where on the spectrum they lie and how they wish to tackle this important channel. The program will look at data analysis to help develop a better e-commerce decision making.
Course Objective
To understand the concept of an e-commerce store and learn the skills needed to setup one.
Learning outcomes
Upon completion, participants would be able to:
- Understand the different components that are required to start and run an e-commerce business
- Evaluate your current e-commerce capabilities and platform
- Measure and optimize your e-commerce business
- Appreciate the different forces that consumers consider when making an online purchase and how you need to optimize on those channels
- Learn how to manage multiple promotions and cross-selling opportunities to different customer segments to maximize on your sales potential
- You will be able to set up an e-commerce store including store design, products and payment setup.
Course Outline
Section 1: Introduction to e-commerce
– Module 1: What is e-Commerce?
– Module 2: WordPress.org Overview
You will learn the key concepts behind e-Commerce & online business
Section 2: Web Fundamentals
– Module 3: Setting Up Your Domain Name and Hosting
– Module 4: Installing WordPress
– Module 5: WordPress Dashboard
– Module 6: Creating the Foundation of Your Website
You will learn how to set up your domain name and web hosting
Section 3: Theme Set Up
-Module 7: Setting Up WooCommerce Theme
You will learn how to customize your e-Commerce Theme
Section 4: WooCommerce Set Up
– Module 8: Install WooCommerce
– Module 9: Setup Your Online Store Structure
– Module 10: General Store Settings
– Module 11: Setup Shop & Policy Pages
You will learn the most customizable e-Commerce platform for building your online business
Section 5: WooCommerce Set Up
– Module 12: Shipping Methods
– Module 13: Payment Gateway (Paypal)
– Module 14: Payment Gateway (Direct Bank Transfer)
– Module 15: Payment Gateway (iPay 88)
You will set up your product shipping attributes and charge customers for the different shipping costs of each of our products
Section 6 : Product Insertion
– Module 16: Simple Products
– Module 17: Variable Products
– Module 18: Grouped Products
You will set up your product shipping attributes and charge customers for the different shipping costs of each of our products
Section 7: Product Marketing
– Module 19 : Basic SEO for e-Commerce
You will learn how to implement basic SEO technique, rank on Google 1st page so that users will be able to find you online and increase your online sales
Section 8: Advanced Web Design
– Module 20: Customizing Your Theme
– Module 21: About Us Page
– Module 22: Contact Us Page
You will learn how to customize your website so that it stands out from the other website!
Section 9: Fulfilling Order
– Module 23: Tracking Order
You will learn how to track your orders and there is where the money is!
