Social Media Marketing Masterclass- Grow Your Online Presence
June 25 @ 9:00 am - June 27 @ 5:00 pm
Course Overview
This 3-day intensive masterclass is designed to provide participants with practical skills and strategies to build, optimize, and grow their online presence through social media marketing.
Participants will learn how to create engaging content, develop targeted ad campaigns, analyze performance metrics, and leverage key platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter (X), and YouTube.
The course combines hands-on activities, case studies, and a mini-project to help participants apply concepts in real-world scenarios.
Course Objectives
By the end of this course, participants will:
- Understand the fundamentals of social media marketing and its business impact.
- Develop a social media strategy aligned with business goals.
- Create engaging content for different platforms and audiences.
- Set up and optimize paid ad campaigns across major social channels.
- Track and measure key performance metrics (KPIs) using analytics tools.
- Apply growth hacking techniques to scale social media presence.
- Manage social media crises and build a positive brand image.
Learning Outcomes
Participants will:
- Practical Skills
- Master platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Design ads and campaigns using tools like Meta Ads Manager and Google Ads.
- Use analytics tools to measure ROI (Return on Investment).
- Content Creation & Strategy
- Create visually appealing posts, stories, reels, and video ads.
- Develop a content calendar and scheduling strategies.
- Data-Driven Decisions
- Analyze audience behavior and engagement metrics.
- Adjust campaigns based on performance data for maximum impact.
Target Participants
- Entrepreneurs and Small Business Owners looking to grow online sales.
- Marketing Professionals seeking to improve their social media skills.
- Content Creators, Influencers, and Freelancers who want to boost engagement.
- Students and Graduates preparing for roles in digital marketing.
- Nonprofits and NGOs wanting to increase awareness and visibility.
Prerequisites: Basic knowledge of social media platforms is helpful but not required.
Course Duration
- 3 Days (Full-Time)
- Daily Schedule: 9:00 AM – 5:00 PM (8 hours/day)
Training Methodology
- Interactive Lectures – Theoretical concepts and frameworks.
- Hands-On Labs – Create campaigns and practice content creation.
- Group Activities – Brainstorming and collaboration exercises.
- Mini-Project – Build and present a complete social media strategy.
- Feedback & Reviews – Instructor and peer reviews for improvement.
3-Day Course Outline
Day 1: Social Media Fundamentals and Content Creation
Session 1: Social Media Marketing Basics
- The Evolution of Social Media.
- Overview of Platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).
- Key Trends in 2024 – Influencer Marketing, Short-Form Videos, and Stories.
Session 2: Building a Social Media Strategy
- Setting Goals (Awareness, Engagement, Conversions).
- Understanding Target Audiences – Buyer Personas.
- Competitor Analysis and Market Research Tools.
Session 3: Content Creation Techniques
- Types of Content: Videos, Graphics, Stories, Reels, and Live Streams.
- Tools for Content Creation: Canva, CapCut, Adobe Spark, ChatGPT.
- Storytelling and Visual Branding Strategies.
Lab Activity:
- Develop and post a sample Instagram or TikTok Reel using a template.
Day 2: Paid Ads, Growth Hacking, and Analytics
Session 4: Paid Social Media Advertising
- Introduction to Paid Ads (PPC, CPM, CPC).
- Platforms: Facebook Ads Manager, Instagram Ads, LinkedIn Ads, YouTube Ads.
- Ad Targeting: Demographics, Interests, Lookalike Audiences.
Session 5: Campaign Design and Optimization
- Writing Ad Copy and Designing Creatives.
- Setting Budgets and Bidding Strategies.
- Split Testing (A/B Testing) for Performance Optimization.
Session 6: Analytics and ROI Measurement
- Key Metrics: Engagement, Reach, Click-Through Rate (CTR), Conversions.
- Tools: Google Analytics, Meta Insights, Hootsuite, Buffer.
- Analyzing Reports and Improving Strategies.
Lab Activity:
- Set up a Facebook/Instagram Ad Campaign and track performance metrics.
Day 3: Advanced Techniques and Final Project
Session 7: Influencer Marketing and Community Building
- Collaborating with Influencers and Brand Ambassadors.
- Building Online Communities and Managing Engagement.
- Crisis Management – Handling Negative Feedback.
Session 8: Automation and Growth Hacking
- Tools for Scheduling and Automation: Hootsuite, Later, Buffer.
- Growth Hacks: Viral Challenges, Hashtag Strategies, and Giveaways.
- Leveraging AI Tools for Content Ideas and Chatbots for Engagement.
Session 9: Capstone Project – Strategy Development
- Create a social media marketing plan for a real or hypothetical brand.
- Present strategies including content, ad campaigns, and performance metrics.
- Receive peer and instructor feedback.
